Yvon Chouinard on The Responsible Company
Patagonia’s
founder and owner, Yvon Chouinard, talks with Joel Makower at the 2013 GreenBiz Forum. It was truly a pleasure to work with such a like-minded leader and visionary while I was as a Senior Designer at Patagonia. Yvon is a delight and full of insight. I still enjoy hearing about him and the emails I get periodically from Malinda Chouinard – the woman behind many of the company’s family-friendly and social/eco ethical practices. ~ Vio
In this video he talks about corporate responsibility and authenticity. He also points out how we as consumers, not designers, have the power to make a difference with our wallets and the choices we make.
